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Dont be surprised if Tubi looks and sounds a bit different the next time you bring up the app.
Tubi was not Tubi-ing in its proper form everywhere, the exec told Vulture.
The new logo, color scheme, sound cue, and tweaked user-interface design are meant to rectify that.
It reflects our mischievous brand voice, she says.
But they settled on the option that included voice because it felt the most useful to reinforcing Tubis brand.
Were literally reminding them of what theyre watching and what they just launched on their TV, he says.
And we love the idea of repetition throughout as well …
It not only feels the most bold but also feels slightly unexpected.
The rest of Tubis new look was designed with the same objectives.
Much of Tubis momentum has come from audiences that arent on traditional TV, Sud says.
So were seeing an audience growing on Tubi that is unique.
Youre not going to see us pivot away from what has made Tubi great, Sud insists.
Thats a critical part of what makes Tubi unique.
you could expect a lot more to come on programming, Parlapiano says.
