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Then came Ella Baila Sola, Plumas charcheta-and-trombone-powered collaboration with California-based group Eslabon Armado, which peaked at No.
4 on the Hot 100, the highest entry for any regional Mexican artist in the charts history.
Like musica urbana before it, regional Mexican music, or musica Mexicana, is an imperfect label.
But after such a landmark year, what comes next for the genre?
Will it have the staying power of reggaeton or fade as quickly as it appeared?
Will the genres newly minted stars stick to their sound or branch out further?
But theres no shortage of promising female acts waiting to break through.
Maybe Selena Gomez could be next?
More Big-Name Features
Latin music is built on collaboration.
More Authenticity
Crossover success always comes with caveats.
But things are slightly different for todays regional acts.
The music might not be as danceable as reggaeton, but to their audience, it doesnt matter.
Their success didnt come on the condition of translating themselves or their culture.
Instead, theyve found success because of that authenticity.
