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1 box-office spot andearned $100 million globally.

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But thats not what everyones talking about.

Instead, everyones wonderingwhat the hell is going on between stars Justin Baldoni and Blake Lively.

He was also absent from paired or group interviews and promotional appearances for the duration of the press tour.

We asked Holly Baird, a crisis-management consultant, to answer all our questions about the messy situation.

The one that raised my eyebrows was the report that he was allegedly kissing her too long.

Sometimes, where theres smoke, theres fire.

Sometimes, its just people making shit up on the internet.

What specific advice would you give Baldoni?None.

The theme of the movie involves domestic violence.

It starts at home, and at home would be this production set.

It starts with one person, and then one person doesnt say anything, and it snowballs.

You referenced Harvey Weinstein earlier.

Whether its a production set, a university nobody wants to be the next headline.

I dont think we know the full story, and we shouldnt jump to conclusions too quickly.

Its odd that Melissas name was mentioned, because the whole story hasnt really come out yet.

Then I can close my eyes for a little bit and just kind of reset for the day.

How in demand are crisis-management professionals right now in Hollywood?Summer is always slower.

Its always around the holidays that everyone seems to get in trouble.

When the initial Diddy stories broke, people were contacting crisis folks and lawyers, but now its quiet.

Everyones just trying to wait and see who is going to be the next headline.

Its not always about representing Goliath.

Sometimes, David needs representation, too.

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