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All your favorite bands, brands, and beef jerkies have one now: a social-media manager.
It spread from Drew Barrymore to Jessica Alba and outward from there.)
Updegraff even received a large floral arrangement from the TikTok team, congratulating him on starting a Hollywood trend.
We bow down, they wrote.
We asked him about going from a fan to a fan-service technician helping celebrities like Silverstone express themselves.
Sometimes people say, Whats that?
Theres people who think thats legit cool, like, you work with big-name celebrities, thats awesome.
I see people my age saying I give up with social media.
Like with TikTok, they cant come along for the ride.
Thats sad.I eat, sleep, and breathe TikTok.
When I hear people arent on it?
I think,Over COVID, TikTok was the winner.
How do you come in and build trust with a client?I think its just time.
For example, Carrie Underwood is the background on my phone.
When Ill tweet her or do something and she likes my post, I still fangirl.
And it could be her social-media person, or it could be her.
All my clients definitely have a huge hand in whats posted.
And I was like,We should have David do the same thing.It blew up for him.
Its definitely in the top two of his biggest posts.
How did you concoct the Thats Not My Name meme?
I was like,How do I spin it for my client?Its a collaborative thing.
Alicia was like, Why dont we do the roles?
How does it feel when something like that takes off?Ive always been a nerdy kid.
That obviously helped me now in my career.
It was organic that I taught myself Final Cut Pro.
But usually, everyones pretty game.
Instagram used to be all about how cool you looked, like, Im on my yacht.
He liked my work and said, We have another project we want you to be part of.
Everyone I have right now I didnt reach out to.
All my clients were word of mouth.
Thats how the world works.Back in the day, I tried to make it so I could take everything.
If it was a NASCAR driver, I dont think I would take it!
Before social media, I would write letters.
I would write Britney Spears all the time.
Cher followed me on Twitter when I interned at Ryan Seacrest.
I got a notification and was like,This has got to be fake.
And she DMd me.
In the end, she was trying to hook me up with her friend?
But the power of social media!
You have this very earnest love of celebrity.
It was a natural thing for me.
They were probably doing Shakespeare or something.
Its not for me.
Are you single?Mm, yes, my whole life!
Ive never been in a relationship.
I think my job is my relationship.
Theres a lot of factors, but I think the last date I went on was 2016.
It takes a lot of energy for me.
Now work is a huge part of my life.
Im not closed off to it.
I used to be a hopeless romantic.
But I do love boys.
How happy are you for Britney?Spears?
Kids used to be so mean to me.
Im a Taurus, so loyalty is No.
I may be stubborn, but Im loyal.
She deserves the best.
Shes done so much for us.
This interview has been condensed and edited.
