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This review was originally published in April.
We are recirculating it now thatAiris available to stream onPrime Video.
We never see the face of the actor playing Michael Jordan inAir.
There is a practical reason for this.
Is he … here?
Sonny asks Deloris in hushed tones.
He is, but you dont need to see him yet, she replies, with a mysterious smile.
Its not time for that.
Are they talking about Michael Jordan, or a religious figure?
InAir, the distinction eventually becomes meaningless, andAlex Converys scriptclearly nods to the divine overtones.
Whos that, Jesus?
is Strassers casual response.
Everyone at this table will be forgotten, he says, noting all the executives gathered around them.
The creation of the Air Jordan sneaker did change pop culture forever.
Jordans unprecedented profit-sharing deal with Nike would give athletes equity in the products they were being used to sell.
But it is also about the explosive, singular talent of one particular individual.
It wont be the NBA marketing my son, Deloris predicts.
I assure you it will be the other way around.
The movie may be about timelessness, but it feels very much of its time.
Because this moment did represent a quantum jump from mere commodification.
Future transactions would no longer be just about someones talent but also about the intangible grace of their identity.
Airis itself an embodiment of this principle.
Its a sly reflection of the way the film has presented its cast of characters.
The shoes make me mean something to her, he confides to Sonny.
He even admits to not having any friends.
In truth, these men had enviable, high-ranking positions at major American companies.
Like many corporate types, they are well-paid cogs.
Their interaction with Michael Jordan brings them in touch with transcendence.
Maybe thats another reason whyAirdoesnt let us see the pretend Michael Jordans face.
