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Have you heard aboutBarbie?
What were saying is theres a lot to know about with Barbie these days, and thats no accident.
Increase the consumer audience from people buying for kids to all ages.
That means capitalizing onBarbies bright, colorful aesthetic, but also on its nostalgia.
Brands, for their part, are more than happy to oblige.
Pink is a high seller anyway, according to Forever 21 CEO Winnie Park.
In fact, pink drives 15 percent of their sales.
And in line with the movies move toward a capitalist-friendly version of feminism, brands are following suit.
Were living in a material world, and everyone is a material #girlboss.
