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Its really hard to push a not-that-funny comedy if it doesnt have a great concept.
And I think this concept is terrible.
When the first trailer came out people were like,What the fuck?
Theres no international value to the movie, this exec continues.
So youre lucky if you do $40 million or $50 million worldwide.
Exhibitor Relations senior box-office analystJeff Bock, for one, feels the studio made the right move.
Late in the summer.
Its got Jamie Foxx and Will Ferrell: I think its a strong move by Universal.
The genre is ripe for lampooning all the Disney animals-on-a-journey films.
It just feels right.
But industry perception holds that withNHF,she may be outside her lane.
They want to see her in Katnissland again, and maybe shell go back to do anotherHunger Games.
Thats just the fickle nature of the box-office beast.
If your genres struggling, youre going to have a hard time green-lighting no matter whos attached to it.
Hollywood chases trends, Bock says.
