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A suite of raunchyR-rated comediesfrom last summer, meanwhile, had done less than gangbusters at the box office.
And mediocre reviews in conjunction with a so-so B+ Cinemascore hadnt exactly primed the cinematic pump forAnyone But You.
1 at the box office.
Inevitably, headlines like Sydney Sweeney Declares Rom Coms Are Back Baby!
and Hollywood needs toreinvest in romantic comedies are now attempting to parse that ticket-sales outcome for meaning.
But in the view of an executive from a rival studio, the calculus is pretty simple.
People genuinely like the movie, and people love good romantic comedies.
There has been such a dearth sinceThe Lost City, so it makes sense.
Are They or Arent They?
& Mrs. Smithstyle talking point had firmly affixed itself to the film.
You cant combat it …
So we embraced it, Gluck toldThe Hollywood Reporter.
It got so broad, the studio would call me and have a question about a piece of clothing.
And I was like, You saw that because of paparazzi because we never put that in our movie.
To date, the #Unwritten hashtag has clocked 381 million views and logged more 115,000 videos.
The #anyonebutyou hashtag boasts a mighty 1.5 billion views.
Adds Misher, It shows the power of a good ending.
People are walking out of the theater so happy and they have something they want to share.
And thats how theyre connecting.
They havent been served much of this theatrically, she says.
And the R rating is important because it was something new for them.
Despite lukewarm reviews from critics, audiences are clearly embracingAnyone But You.And creatives and studios alike should take notice.
