The New Look
Save this article to read it later.
Find this story in your accountsSaved for Latersection.
Dior has called 30 Avenue Montaigne its home since Christian Dior established his couture house over 75 years ago.
Decades later, the flagship expanded into surrounding buildings and underwent renovations completed in 2022.
But still, Diors spirit remains.
Christian himselffamously said, It had to be 30 Avenue Montaigne.
I was going to settle here and nowhere else!
It will also look attractive on your coffee table.
Before Christians dreams are realized inThe New Look, he lives his worst nightmare.
Christian is ambitious but cowardly, which often creates conflict within himself.
As a Gemini in a creative field, I unfortunately relate.
A nervous Christian finally delivers the news to Lelong (welcome back, John Malkovich!
), who is more worried than surprised.
Christian explains that Marcel Boussac, with whom Lelong has beef (whodoesnthave beef with a billionaire?
), has given him 6 million francs, equivalent to $116,000,000 in 2024.
Christian joins George and Boussac to visit a space selected for his flagship, and hes disappointed.
The space boasts many perhaps too many features, including high ceilings and tall windows.
Dior is upset but fights back only a little bit.
Elegance is not enormity, he tells Boussac.
Speaking of Coco, her war on the Wertheimers is personal.
It has now become more important than her fate.
But secretly they have a plan to revive the business in Switzerland.
Against Pierres wishes, Coco leaves the hotel in Paris to visit Henri, her perfumer.
Together, they test formulas theyd worked on before the war.
Instead of blocking the Wertheimers from producing and selling Chanel No.
5, Cocos plan to outwit the Wertheimers is an entirely new perfume: Mademoiselle Chanel No.
Pierres soft spot for Chanel disturbs his brother, Paul, who helps knock some sense into him.
You may be blind to who she really is, but Im not, he tells Pierre.
On the train back to Switzerland, Coco gets Elsa on the morphine train.
(Coco was a habitual user until the end of her life.)
When Pierre confronts Coco, she tells him the truth.
You know me, she says.
If Pierre didnt know her before, he certainly does now.
She is exactly who Paul said she was: the woman who invoked Aryan laws on their business.
Lelong is torn about Diors departure, which is evident in Malkovichs restrained performance despite the goofy French accent.
And he would know: His fight for survival included designing for the enemy.
Lelong reminds Zehnacker who will become the director of Diors design studio and Diors No.
1 of what she said when they first hired Christian: that she would follow him wherever he goes.
Zehnacker assures Lelong that shes too old to go anywhere, but that soon changes.
You dont understand whats entailed in creative work, Christian shouts at Jacques, who immediately leaves.
This scene was too real.
Her authoritative but empathetic nature helps lead Boussac to compromise instead of Christian having to do so.
(for old times sake) goes home to Callian with her dad.
She goes for herselfandfor Christian.
Catherine is disturbed by this interaction and doesnt give him any information.
She is an incredible young performer who deserves a lucrative career!
Do you think she wore Chanel No.
5 or Chanel No.
Anyway, until next week!
I have come to terms with the fact that we may never see Claes Bang as Spatz again.