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Theyre literally not making shows like they used to and thats a big problem.

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(Suitswas still airing new episodes until fall 2019.)

After years of ignoring this looming catalog crisis, some industry insiders are starting to sound the alarm.

Youve got to start investing in shows that viewers care about, the exasperated content exec says.

And [episodic] libraries stop churn.

Some people are starting to push back against these accepted truths, he says.

Consumers really liked having 12 or more episodes of a show every season.

And we all enabled Netflix to change that.

But within the past year, that model has come under attack.

Say what you will about David Zaslavs reign at Warner Bros.

Indeed, weve already seen more extermination from platforms on this front.

We shouldnt be imitating Netflix, says one exec with decades of experience in the business.

We should be leaning into whats made us special.

There was a reason the old model worked.

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