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Some of this is about bragging, but insiders think awards recognition helps with content discovery.
If youre a show looking to break through, its of great value.
(Its not TV.
We definitely saw people coming in and trying to claim the quality mantle, one veteran TV exec says.
While HBO proper is still all in on the prestige model, parent company Warner Bros.
Even Netflix doesnt seem nearly as obsessive over its Emmy tally as it was a few years ago.
The key words in that last sentence, however, are as much.
And that brings us to what may be the fundamental factor behind the Emmys enduring cache: ego.
It still matters to the community.
that basic human instinct can never just ignore a prize.
The Emmys matter to networks because the Emmys matter to talent, the veteran marketing exec says.
They want to work at networks where they can advance their careers.
Getting awards recognition is an important part of that.
Its just one of the ways to make the talent happy, he says.
There are maybe 25 showrunners that every service would kill to have.
The Emmys, at least, are still generally respected.
However, a correction in spending for TV awards may be imminent.
People who make television shows are artists, and they want their work validated.
But its not the only thing that matters, the TV exec says.
Some people just want to have their stuff seen.
