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Most great music managers want to get out of the spotlight to make room for their clients.
Scooter Braun, though, thinks theres room for everyone.
Its a shock for the pair, whose working relationship has lasted over 15 years.
But none of those clients have quite defined Braun and been definedbyhim like Bieber.
He stumbles upon a different video of a kid performing Respect, by Aretha Franklin, and is hooked.
(Brauninsistshe wasnt drunk.)
She was initiallyskeptical of Brauns Judaism You could send me a Christian man, a Christian label!
Braun eventually puts Bieber on his first flight, to Atlanta, for meetings and to record demos.
In a studio parking lot, Bieber runs into Usher, a friend of Brauns from his party-promoting days.
He sings for Usher, who isnt interested at the time; Usher thinks hes Brauns cousin.
But soon after, Usher asks Braun about his new clients and Braun sends him clips of Bieber.
This time, Usher is hooked, but Braun reminds him he already passed Bieber up once.
July 2008:Bieber signs to Raymond Braun Media Group, a company founded by Usher and Braun.
Usher introduces Bieber to L.A. Reid, the executive who first signed Usher to Arista Records whenhewas 14.
Biebers Island Def Jam dealincludesmoving expenses to Atlanta, where he can record, along with a private tutor.
February 2009:Braun shows eight of Biebers first songs to Reid, who approves.
May 18, 2009:Bieber releases his first single, One Time, to radio.
It eventually peaks at No.
17 on theBillboardHot 100.
Circa 2009:Bieber begins wearing Invisalign braces,courtesyof Brauns orthodontist mother, Dr. Susan Braun.
July 2009:Bieber admits his celebrity crush on Disney star Selena Gomezin an interviewwith radio host DJ Skee.
Gomez is dating fellow Disney kid Nick Jonas at the time.
Some time later, Braunmakes a callto Gomezs mom and manager Mandy Teefey to introduce the pair.
November 17, 2009:Bieber releases his first extended play,My World.
The seven-track set includes a song with Usher, First Dance.
Braun is listed as an executive producer, as he will be on every Bieber release.
The EP debuts at No.
6 on theBillboard200, with the strongest entrance numbers for a new artist of the year so far.
Three thousand fans show up, prompting Nassau County police to cancel the event before Bieber arrives.
Braun eventually tweets the event is canceled, and the crowd leaves within 15 minutes.
Five fans are injured, and Roppo is held overnight on multiple misdemeanor charges.
November 23, 2009:Bieber opens for Taylor SwiftsFearlesstour in London.
Hell also open a later show in June 2010 in Foxborough, Massachusetts.
The song features Ludacris, whom Braun previously knew from Atlanta and had helped negotiate a deal with Pontiac.
The song is an inescapable hit, debuting at No.
5 on theBillboardHot 100.
March 19, 2010:Days after turning 16, Bieber releases his debut album,My World 2.0.
The album hits No.
1 on theBillboard200, making Bieber the youngest male artist to top the chartsince Stevie Wonder in 1963.
He pleads not guilty.
Bieber defends Braunin a statement, saying, He is someone of high moral character and principle.
He alsowearsa Free Scooter shirt that day in Chicago.
August 2, 2010:Paramount Pictures is making a 3-D movie about Bieber,Deadline reports.
October 26, 2010:The firsttrailerfor the documentary,Never Say Never, is released.
You hear these stories, how tough it is for adults, Braun says in the clip.
Hes 16, and hes doing it all on his own.
If I kill you, Ill be part of the KKK, he sings in the clip.
(He wasreportedly14 and imitating a comedians bit.)
TMZ acquires the video, and founder Harvey Levin calls Braun for comment.
Bieber personally thanks Levin as well.
The film makes $29.5 million in its opening weekend.
June 18, 2011:Braun celebrates his 30th birthday at the Music Box Theater in Los Angeles.
Bieber alsoroastshis manager by impersonating Braun selling a sequel toNever Say Never.
My name has to be on the poster, Bieber reportedly joked.
And were calling itNever Say Never Ever.
The roast had everyone in stitches, the guest adds.
I kind of broke my own rule.
June 11, 2012:Bieber gracesthe cover ofBillboardfor the release ofBelieve.
Everyone speaks about him becoming an adult artist except Braun.
Just because hes legal now doesnt mean hes an adult, Braun says.
He still needs guidance; hes still finding his way.
June 15, 2012:Bieber releases his second album,Believe.
July 17, 2012:Biebertweetsa video of a 13-year-old singer named Madison Beer covering Etta Jamess At Last.
Braun will later sign Beer.
September 29, 2012:Bieber kicks off his second world tour.
December 5, 2012:This kid deserved it, Brauntweetsafter Bieber is snubbed at the Grammys forBelieve.
Grammy board u blew it on this one.
Rapper Lil Twist, a new friend of Biebers, reportedly rolled the blunts with his brother.
January 5, 2013:Everyday growing and learning, Biebertweets.
Trying to be better.
everyday growing and learning.
trying to be better.
u get knocked down, u get up.
January 6, 2013:TMZ reportsthat Lil Twist may be leading JB down a dangerous path.
Lil Twist latertells Insiderthat Braun planted stories to deflect blame from Bieber for his issues.
April 12, 2013:Bieber visits the Anne Frank house on a trip to Amsterdam.
Anne was a great girl.
Hopefully she would have been a belieber, Bieber writes in the guest book.
May 27, 2013:Bieberallegedlyspeeds through a 25-mph zone in his neighborhood in his white Ferrari.
Neighbors including former Tampa Bay Buccaneers wide receiver Keyshawn Johnson call police, and Bieber refuses to be questioned.
June 21, 2013:A sourcetells Radarthat Braun wants Bieber to go to rehab.
Its been one incident after another with him and Braun has always been very supportive and still is.
But now Scooter wants him to go to rehab to get his act together.
Justin needs to get away from the bad influences in his life.
Bieber also sprays a poster of Bill Clinton with cleaning fluid and says, Fuck Bill Clinton!
Police suspect he was high on marijuana and that he was speeding on the way to Biebers home.
Meanwhile, Bieberreportedlycalls Clinton to apologize.
August 1, 2013:A womanaccusesLil Twist of battery for an alleged incident that occurs at Biebers home.
Bieber and Braun reportedly have a blowout fight after Bieber defends his friend.
He lateradds, It was all planned out … All a set up … Every story.
Side stay squeaky clean… And I took that…
It bombs at the box office, grossing just $3.1 million in its first three days.
He reportedly told officers he had a beer, smoked marijuana, and was on antidepressants.
He was also charged with resisting arrest and driving with an expired license.Bieber smilesin an instantly infamous mug shot.
Love you and i will act in the manner of someone who truly cares,Braun tweetsat Bieber.
That is all I have to say.
January 26, 2014:Braun and Usher visit Bieber in Panama for whatTMZ describesas a Save Justin Summit.
January 29, 2014:Bieber isarrestedagain, now for assault in Canada.
not assume the worst.
May 26, 2014:Lil WaynetellsBraun to stop talking shit about Lil Twist in a video.
June 1, 2014:TheSunpublishesa video of Bieber saying the N-word while telling a joke.
June 4, 2014:TheSunreveals the existence of Biebers racist One Less Lonely Girl clip.
TMZ goes onto publishthe Lonely Girl clip itself, claiming Biebers team wants to own what he did.
June 7, 2014:Usherwriteson Instagram that Bieber is unequivocally not a racist.
(TMZ previously reportedhe showed Bieber historically racist videos after the clips came to light.)
July 6, 2014:Braun marries Yael Cohen, CEO of Fuck Cancer.
Bieberreportedlysings Call Me Maybe with Carly Rae Jepsen at the reception.
JulySeptember 2014:Bieber resolves most of his legal issues with a series of plea deals and dropped charges.
Hes ordered to pay fines, restitutions, and donations, andto take anger-management coursesfor multiple of the cases.
2015: The Comeback
February 7, 2015:Cohen gives birth to a son.
One of the first people to visit is Bieber.
A few nurses freaked out,TMZ reports.
And I hope it doesnt work.
Braun later says he planned the roast instead of an in-depth TV interview after Biebers troubles.
Bieber ends the special, awkwardly, by apologizing.
Not even they can carry the song to Call Me Maybe heights it peaks at No.
I love countdowns, BrauntellsBillboard.
What Do You Mean?
debuts at top of the Hot 100, becoming Biebers first No.
What Do You Mean?
November 13, 2015:Bieber releasesPurpose, his third studio album, capping off his post-arrests comeback.
In addition to his No.
1 hit What Do You Mean?
It was far worse than people realize, Braun says of Biebers state at the time.
He also says hed been trying to help Bieber for a year and a half.
It wasnt until something happened that it clicked for him, Braun continues.
When Braun suggested Bieber could display Black Lives Matter signs, the donors suggested All Lives Matter signs.
Braun reportedly gave Bieber the final call on the performance despite his ultimatum, and Bieber declined the offer.
It debuts at No.
1 on the Hot 100.
July 24, 2017:Biebercancelsthe final 14 dates of hisPurposetour, with one sourcetelling TMZhes just over it.
Bieber thentells TMZeverythings fine, saying he wants to relax and ride some bikes.
July 7, 2018:Bieber proposes to his girlfriend Hailey Baldwin on a trip to the Bahamas.
(TMZ reports it cost around $500,000.)
Swift writesan incendiary Tumblr postabout Brauns incessant, manipulative bullying.
Biebers caption is Taylor swift what up.
Scooter has had your back since the days you graciously let me open up for you.!
What were you trying to accomplish by posting that blog?
He says he and Scooter both love her and suggests they could talk.
September 30, 2019:Bieber marries Baldwin in South Carolina.
Braun is, of course, among the attendees, playfully kissing Bieber in photo-booth photos.
Incredible weekend celebrating love.
Congrats to The Biebers .
@justinbieber @haileybieber we love you, Braun writeson Instagram.
Their brazen strategy doesnt work Yummy debuts at No.
2, behind Roddy Ricchs The Box.
January 23, 2020:Biebertears upwhile thanking Braun at a press event for his upcoming albumChanges.
You walked with me through a lot of shit, he tells his manager.
More generally, he adds, I feel like Gods brought me out of a really dark place.
January 27, 2020:Biebers first docuseries,Seasons, premieres on YouTube.
The series touches on his Lyme disease diagnosis, addiction, legal troubles, and new music.
(Braunlater calledher the breakout star of the doc.)
Later, Braunreportedlyshowed Ratner a clip of Bieber in the studio, and Ratner pitched directing the doc.
February 14, 2020:Bieber releases his fourth studio album,Changes.
It once again tops theBillboard200 making Bieber, at 25, the youngest artist with seven No.
(Charity has long been important to Brauns business.)
Braun is listed among the co-writers.
May 18, 2020:Stuck With U debuts at No.
1 on the Hot 100.
(Its Brauns first No.
1 as a writer.)
Rapper Tekashi 6ix9ine, sour over his song Gooba debuting at No.
The internets eyes turn to Braun for the alleged scheme.
Grande asks 6ix9ine to humble yourself on Instagram, without naming him, while Bieber clarified the numbers.
60,000 units came because we dont disclose our numbers until end of week, he wrote on his Story.
September 3, 2020:Bieber stars in the music video forPopstar,by DJ Khaled and Drake.
Braun cameos as himself a reference to Drakes line You would prolly think my manager is Scooter Braun.
September 18, 2020:Bieber releases Holy, featuring Chance the Rapper.
All four songs crack the top 20 of the Hot 100 and become radio hits.
That buyer is later identified as private equity group Shamrock Holdings.
March 19, 2021:Bieber releases his fifth album,Justice.
Days later, he releases theTriple Chucks Deluxe, which includes the song Lifetime, co-written by Braun.
The album debuts at No.
1 (duh).
The dealincludes$50 million in shares split among SB Projects employees and artists.
Bieber receives 53,557 shares, worth around $10 million, tying Grande for the most.
July 1, 2021:Braunbecomesco-CEO of HYBE America, alongside Lenzo Yoon Seok-jun.
The song debuts at No.
3 on the Hot 100 and later tops the chart.
March 1, 2022:Business Insider publishesan expose into Brauns management empire on Biebers birthday, no less.
Its Hipgnosiss largest acquisition ever, andBillboardcallsit the largest rights sale for any artist of Biebers generation.
January 25, 2023:Braunbecomessole CEO of HYBE America as Yoon leaves.
Puck also notes that Bieber left his agency, replaced his lawyers, and has a new business manager.
The outlet credits the change to a house-cleaning effort by his wife, Hailey.
In fact, they say, the pair recently worked on something together.
Translation: Dont believe it.
Justin Bieber’s rep put out a statement denying the Scooter Braun portion of this@PuckNewsreport.
Bieber, who’s still contractually bound to Braun, did this as a face-saving favor to Braun.
Translation: Don’t believe it.
August 22, 2023:The Hollywood ReporteraddsIdina Menzel to the list of clients leaving Braun.
A sourcetellsmultiple outlets the reports are off, blaming the alleged rumors on contract renegotiations and Brauns new role.
Meanwhile, Braun addresses the newson Twitter: Breaking news … Im no longer managing myself.
(Hes been away on vacation, with a groupincludingnone other than Usher.)
Meanwhile,a source confirmstoPeoplethat Braun and Bieber havent been speaking.
The relationship with Scooter has run its course, the source adds.
