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Their current partnership is set to end after 2023.
The Beyhive Slashed Its Ivy Park Budget by 50 Percent
Sales of Beyoncé’s streetwear brand with Adidas were down more than 50 percent last year — Ivy Park did roughly $40 million in sales in 2022, a tumble from the $93 million earned in 2021, according to a Wall Street Journal report.
