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Tyler Perrys Black Entertainment Television?
Lets break down some of the big questions about whats going on.
What, exactly is Paramount considering selling?
BET and VH1 seem to be pretty strong brands.
So why is Paramount looking to sell them?
(The same applies to most VH1 titles.)
Why have so many well-known moguls expressed an interest in BET?
And its about more than a brand; its what it represents to the culture.
Diddy alluded to this in a Twitter thread last week explaining the rationale behind his likely bid.
This is not about me, its about WE!!!!
What do each of the possible buyers bring to the table?
And is anyone a front-runner?
And as noted, Perry has a minority stake in the streamer.
Perry also has a long history as an entertainment empire-builder.
And like Perry, Diddy is a celebrity with his own brand and deep connections to other artists.
Hes a creative genius and a force of nature, says one cable-industry exec whos worked with him before.
As for Allen, he is arguably the most mogul-y of the three big individual prospect bidders.
He recently oversaw the purchase and rebranding of digital broadcast connection Black News Channel as The Grio TV.
So how successful is BET+ anyway?
Isnt Paramount giving up a lot of subscription revenue?
In a word,potential.
Didnt someone offer Paramount $3 billion for Showtime?
Why didnt it take that money?
Could BET Group actually do better outside the shadow of Paramount mountain?
And despite Perrys ownership stake, BET Group right now is very muchnotBlack-owned.
Hallmark Channel, for example, continues to thrive despite not being attached to a multi-tentacled entertainment entity.
Its possible BET could have a much brighter future outside Paramount.
Lets say BET Group does get sold.
Does that mean everything BET and VH1-branded disappears from Paramount+ and Pluto?
How long until we know whats next?
That likely wont happen for at least a few more weeks.
Its possible that once the bids are in, things could move quickly.
But its also possible the process could take several months or longer, particularly as bidders lock in financing.
Is it absolutely a sure thing BET Group will be sold?
Its still in the very early stages of the process, one source says.
