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This week, Warner Bros.
Discovery announced it would be licensingSex and the Cityto Netflix.
And HBOs brand is based in part on its veneer of exclusivity.
Its not even the first timeSex and the Cityhas been available somewhere else!
(you’re free to watch a marathon of episodesthis Mondayif youd like.)
I dont entirely disagree.
(For balance, Prime was also forced to carryEntourage.)
So, yeah, the Netflix deal is not breaking any new ground at all, Kathryn.
KVA:I remember watchingDeadwoodon Prime!
Theres been so much emphasis on original programming, for one thing.
IsSex and the Cityabout to become a Netflix show?
Does that … matter?
Thats not the case withSex and the Citygoing to Netflix.
This is a show that just got a major marketing push on Max on behalf of its 25th anniversary.
), too much of this analysis strikes me as reasonable.
Damn you, Adalian!!
I am still curious aboutSex and the Cityand the Netflix viewing experience.
That same approach feels almost entirely absent for comedy.
IsSATCgoing to go into a general nostalgia bucket for Netflix viewers?
Theres no such thing as a Netflix show, co-CEO Ted Sarandos told mesix years ago.
That as a mind-set gets people narrowed.
Our brand is personalization.
Do you think any of the other streamers are going to do the work to change that?
Jeff Bezos has the money!
Discovery made a good licensing agreement.
And you know what?
People watch shows, not networks or brands.
Now thereisa relevant question of whether or not a beloved show likeSATCbeing on Netflix hurts the streaming platform Max.
The reasonSATCleft Prime Video in 2020 was because Warner Bros.
Exclusivity is a potent weapon, especially when a platform is just starting out.
I suspect something similar is going on at Max.
After four years, Warner Bros. That said, money is money, and companies like WBD and NBCUniversal need cash.
