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In explaining why Netflix had resisted opening up its books for so long, Sarandos was candid.

We needed room to learn, and we also didnt want to provide roadmaps to future competitors.

So weve been opening things up [such as] with the top-ten list.

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And keep in mind we do share this data in even deeper detail with all of our creators.

We dont plan on doing it at the country level, he said.

Thats an enormous amount of competitive intelligence that wed be putting out there.

We trigger the business as a global company and we have a consolidated global content investment, Sarandos explained.

So global engagement is really what matters.

We think this is the most accurate reflection of that.

Non-English language content accounted for about 30 percent of viewing time on Netflix during the reports timeframe.

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