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But until that moment, nothing had sold at Sundance itself.

But for some Hollywood watchers, whomRun Rabbit Runwas sold to and when carried unmistakable symbolic import.
So will the Big Red dealmaking continue apace through the end of the fest?
I think they will set the bar for the market, says an acquisitions executive at a rival studio.
Netflix has settled a bit.
Theyre clearer on what theyre looking to do now.