The legendary British adman wants to blow your mind.
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So he really knows how to pitch.
Each is designed to rhetorically demolish what he apparently perceives as the readers preconceived notions.
He hopes to disabuse you of these beliefs, assuming that you hold them.
He haspricedOrgasmat $100.
Assuming that I havent bothered to read it, he starts off with the big catchy idea.
This book claims that there is another kind of orgasm an orgasm of the mind.
Which has nothing to do with sex.
Which is even more pleasurable.
This isnt Saatchis first book.
TheTimes Literary Supplementcalledit a trauma memoir that reads like a movie script, a mad play.
After he sends back our appetizers This wasnt what we were expecting.
I think we made a mistake.
Its a sort of best-of of what seem to be Saatchis most cherished brain-teasing topics.
Then I present my version of the truth.
The idea is that the reader will then be able to make up its mind whether something is true.
Whats true, whats not true.
Perhaps its all lies.
Thats really the concept.
The intense pleasure of knowing that the contradictions in your head have been resolved.
At which point, presumably, you could smoke a cigarette or just roll over and go to sleep.
And frightfully well connected.
Even his wallet is a folded-up envelope with the logo of the House of Lords on its back.
I liked that a lot.
Saatchi, it seems to me, is more a just-asking-questions person than a truth-teller.
Everything is a bit airy and obscure.
Hes far too ensconced in the Establishment to say anything too revealing.
He was against Brexit but didnt vote against it Abstained, he tells me.
He gets into this in his book in the chapter that asks if Big Companies Are Wonderful.
(The answer: Rubbish.)
If that isnt whats happened, I dont know what is.
As the entrees arrive, I ask him why the book costs so much.
Its obviously very expensive.
If you try and apply that to the book-publishing world, well, that will be a tremendous revolution.
In the future, people will be very happy to pay $100.
If that doesnt pan out, he says, it will be the biggest flop of all time.
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