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His laugh, charm and caring personality touched all who knew him.
Sam was a loving husband and father: the roles he cherished the most.
Our thoughts are with Sams family during this difficult time.
He co-founded the Critics Choice Association and has written celebrity biographies about Jackie Kennedy and Mia Farrow.
Rubin is survived by his wife, Leslie, and their four children.
In the wake of his death, several celebrities have taken to social media to pay tribute.
Absolutely devastated by the loss of@KTLAs Sam Rubin (@SamOnTV).
You might remember this amazing cameo from NEW NIGHTMARE.
We watched him almost daily.
When he covered one of my movies it was such a thrill.
He was more than an entertainment journalist, he was an LA institution.pic.twitter.com/oQThYdTQdE
This is dreadful news.
One of the true delights of being in show business was the opportunity to chat occasionally with Sam Rubin.
In fact, I was looking forward to seeing Sam in a couple of weeks.
He was a wonderful part of life in Los Angeles.
Ill miss him.https://t.co/XI0evw65kS
So sad to learn that weve lost Sam Rubin.
It was always a pleasure to see him and to be in his presence.
My condolences to his family and fans.https://t.co/xWDA8wY787
So sad and sorry to hear of Sam Rubins passing.
I did my first interview with him in something like 93, and countless times over the years.
He loved actors and movies.
He made everyone feel comfortable and it was always fun and easy.
He was an institution.
I am shocked and saddened by the news of Sam Rubins untimely passing.
If you look up kind you would see his picture.
In studio or on the streets it was always a pleasure.
I will miss you Sam.
Thank you pic.twitter.com/5pyxdOv5Pl
Sam Rubin was a LEGEND.
Rest In Peace KING.pic.twitter.com/KlvC6oiIJm
I last talked to Sam Rubin at the Critics Choice Awards this year.
His smile and his genuine excitement for all things Hollywood ever present.
In nervous situations he was a buoy of kindness.
I will miss him.pic.twitter.com/rAG8DZ777q
Truly heartbreaking to hear of the passing of Sam Rubin from KTLA morning news.
I cant believe this news.
So devastating and sad.
Thinking about his beautiful family…pic.twitter.com/xthdAOvGha
Devastated by this news.
I truly loved Sam, who was so supportive of me and the industry in general.
He was the best.
I cant quite process him being gone.
Sending so much love to his family and friends.
Love you, pal.https://t.co/w4TxOcSsZa
Heartbreaking.
Love to everyone at@KTLAand love to his beloved wife and children.
Sam Rubin was a consummate pro, he was hilarious and he had a huge heart.
It was always a joy and a privilege to get a chance to talk with him.
Sam will be deeply missed.
May his memory be a…https://t.co/Bk8TemBMum
RIP entertainment maven Sam Rubin.
Genuinely good guy, and really the only game in town.