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some industry observers have been left to ponder why.
We had two weeks prior to this that had zero wide releases from studios.
There was plenty of time to move one of these films.
This is just a case where Lionsgate and Paramount both stuck on that date.
And both films would have benefitted had one of them moved off of it.
But both Lionsgate and Paramount had their respective reasons for sticking to schedule.
(Likewise, the Super Bowl on February 13.)
So the studios best worst option could only be aJackassface-off.
(Lionsgate declined to comment for this article.)
And according to studio insiders, the film will ultimately be profitable for Lionsgate.
Theatrical [moviegoing] is really dying on the vine right now and they need new content every week.
I know the studios are all used to playing separately.
But they really need to work together if theatrical is going to stay alive over the next decade.
They need to start playing the game together.
