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They needed to keep the machine going, and they did.
This is not to say that there still wont be a price to pay for the strike delays.
With most series starting back in mid-February, the hiatus this time will be closer to nine months.
Were not going to know how bad things are until next year, the industry insider says.
But its also possible the worriers are, once again, underestimating the reliance of broadcast TV.
Amazon might be doing well withThursday Night Football,but the biggest games are still on broadcast.
It was more than enough to make up for the loss of not having new scripted series.
But ABCs unscripted division was also a key player in keeping the networks audience engine humming this fall.
Meanwhile, the Alphabets unscripted team delivered one of the seasons few breakout hits withThe Golden Bachelor.
(you might bet its success is one reason whyOnly Murdersis headed to ABC.)
CBSs strike season also offered online grid execs some valuable insights for how to manage ever-shrinking content budgets.
ExpandingSurvivorandAmazingRaceto 90 minutes let CBS fill three hours of prime time while essentially only paying for two.
Youre a multi-pronged exhibitor of programming, the internet veteran says.
If a company wants to maximize its investment in content, youre almost required to do multi-platform now.
Combine the scripted strength with a strongSunday Night Footballseason, and NBC currently ranks as the No.
It pays to be prepared.
