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If you let it in, it will be there forever and ever, for better or worse.
ButAggro Dr1fts back-to-back strip-club premieres arent just Korine-brand transgressive deviance for deviances sake.
The directors last conventional movie effort,The Beach Bum, took in a mere $4.5 million worldwide.
Despite his fluency with trailer-park dishabille, the filmmaker is a practicing fine artist.
Except instead of paying for a billboard, the art was an extension of theAggro Dr1ftexperience itself.
Over the weekend, we hosted three screenings of the film at the American Cinematheque.
Not every city we hit is going to have the same kind of theatrical experience.
So if something seems like its working, well do more of it.
And if it doesnt, well do less.
Youre not going to have that with every filmmaker.
This is a key part of what were doing here.
Its not just to create a movie.
Its to create an experience and take it on the road.
Youve seen that sinceKidsandGummo, truly.
Going to a movie theater is a very limited experience.
Going to a movie experience in a place that youve never been before is something else.
It gets people talking.
And so were not only going to strip clubs with this movie.
But theideaof going to a strip club were figuring out if we could pull it off.
Harmony has a pretty dedicated female audience.
So I dont know.
The life cycle of Harmonys movies has often been about upending expectations.
And strip clubs arent only for men.
I dont know if its necessarily limiting the potential in that respect.
But again, this isnt the only way you could see the movie.
Anyone whos uncomfortable with this particular opportunity, weve created other ways they can have this experience too.
EDGLRD has a skateboard team.
And there was skateboarding footage that screened behindAggro Dr1ftsoundtrack composerAraabmuzikas he DJed early in the evening at Crazy Girls.
What part does skateboarding play in the companys ambitions?
He came up with a lot of amazing skaters that helped define the art form associated with skating.
What you saw on those screens was point-cloud footage of skaters from an upcoming video that were working on.
There is a discreet star system around the skateboard community that has only accelerated with social media.
But the skateboard-video form has not really changed that much in a couple of decades.
It feels like its overdue.
In terms of merch, I saw people leaving the event with three, four skateboard decks.
At $100 each, thats a decent revenue stream.Were a product-led company first and foremost.
The masks are also a part of this.
So it wasnt like we adapted merchandise from the movie after there was some existing fandom.
The creative process created both a product from the movie and the movie itself.
So everything that were working on is going to have that kind of approach.
You guys are also planning to do video games.
We make wearable merchandise and other materials associated with our entertainment.
And we create proprietary technology that helps us make that entertainment.
