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All TV regresses to the mean, he would tell me over and again, almost like a mantra.
The buzz about bundling has been steadily growing in TV industry circles since May, when Warner Bros. Weve been believers in bundling for a long time,he saidin response to a question from an analyst.
But liking and believing in bundling are not the same as actually going all in on the idea.
An industry insider I spoke to this week believes the holdup is understandable given the risks involved.
Youre making serious trade-offs if you do this, he said.
Both Paramount Global and Warner Bros.
But interestingly, telecom giant Verizon has had much better luck getting streamers to play the bundle game.
If we dont do it to ourselves, I think it will be done to us, he said.
It will be Amazon that does it.
It will be Apple that does it.
It will be Roku that does it.
Theyre already starting to do it.
Indeed, we are seeing more bundles pop up with smaller streaming services.
AMC Networks, for example, has been a big believer in the concept for some time now.
Other medium-size players seem equally keen on bundling.
our streaming industry insider wonders.
You dont want to be locking yourself into the wrong deal.
