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A press release further toutedHard and Softas something ideally listened to in its entirety from beginning to end.
At first, it did: Lunch immediately rocketed to No.
5 on the Hot 100.
Three weeks after the albums release, Feather took the lead, at No.
11, even after Eilish dropped a Chihiro music video.
What was happening here?
But the choice isnt always on them.
That seemed to get everyone on Eilishs team behind it.
5 this week an especially impressive feat for a song that still doesnt have a music video.
Things may not have turned out how Team Billie and Interscope expected them to at first.
But in this fast-paced music landscape, a slow burn is more powerful than a high debut.
Ariana Grandes we cant be friends (wait for your love) debuted at No.
Same for Swifts Fortnight, which spent its first two weeks at No.
1 in April before falling out of the top ten in June and out of the top 40 thisweek.
7 in April and has simmered in the top ten ever since (its at No.
4 this week), orShaboozeys A Bar Song (Tipsy),which debuted at No.
36 in late April and is now finishing its sixth week at No.
